Identities

For CDC, providers of hangers, display items and accessories to the garment industry, RH created a new identity featuring a logo based on an exaggerated perspective of a hanger.

Echoing the way in which the moon influences the oceans of the world, the ‘moon’ in this identity reflects the guidance provided by Marine Partners, a company offering marketing and consultancy services to the maritime industry

Not just the visual

This identity proposal for a charter airline is an example of a complete branding project, in which RH devised the name as well as the logo and its application. Breeze was selected as being representative of a light, refreshing holiday atmosphere, with the ‘summer leaves’ motif, shown here, being one of several design suggestions capturing this mood.